1 February 2001
Dear First Team
The effort and performance last night
was not acceptable. You had an opportunity to achieve
something special by progressing in a major Cup competition
and several players looked in the first half like they
did not even want to play.
Such underachievement and lack of
effort is not acceptable in any walk of life.
In the second half you decided to
play, and for fifteen minutes you were a far better
team than Port Vale and they could not handle you.
Then, when they got a cheap second goal the effort
by us disappeared again. The way you were dominating
in the second half until the second goal, you could
have scored 2 goals, just like you scored 3 goals against
Oxford. However, it was apparent that you did not believe
that you could score twice, and so the effort dried
up. Again this is not acceptable. If Manchester City
had not believed in themselves in the Second Division
play-off two years ago when they were 2 goals down
with only a few minutes left, then they would now still
be in the Second Division instead of the Premier League.
Likewise, if Manchester United had not believed in
themselves when they needed 2 goals to win in injury
time, then history would never show Manchester United
as the 1999 European Champion.
It all starts with effort and it
all starts with belief. Without these two things you
have nothing, and with them you have the possibility
to achieve anything.
Chester City Football Club has a
huge player wage budget because of our desire to win.
The only way to even come close to breaking even is
to do extremely well in the Cups and to be very successful
in the Conference. Without Cup runs and the Conference
success we lose �40,000 per month. In addition, the
Club treats its players with as much sincerity and
kindness as we possibly can.
Therefore, the Club cannot and will
not accept performances like last night. Our players
as a Team are not asking or expecting enough of themselves.
There are too many players satisfied with mediocrity.
You are the best team in the Conference,
and you should be at the top of the Conference, and
you should be winning Cups, not just playing in them.
Lack of effort and lack of expecting
greatness from yourselves is a disgrace to yourselves.
You are cheating yourselves and the Club.
Anyone can be average, and anyone
can be great. The only difference is setting your Goals
so that you expect better out of yourself, and then
working hard to reach those Goals. Success is Simple.
All it requires is:
1) HIGH EXPECTATION OF YOURSELF.
You should not be satisfied this year unless you Win
the Conference and You Win a big Cup. With the talent
and ability that you have as a Team, anything less
than this you should see as a failure.
2) HARD WORK TO REACH THIS EXPECTATION
LEVEL. Hard work is only wanting to do it. Anyone can
work hard, and if you want something badly enough then
you will want to Work Hard to achieve it.
These are the ONLY two items required
for huge SUCCESS in ANY Walk Of Life.
If profesional football players do
not want to do the above things, then they should either
give up the Game and go do something else, or they
should go find another Football Club.